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Our values are at the centre of
our business practice and leadership

Corporate Governance

Good corporate governance is the foundation for the strong corporate culture at Better Collective. The Board of Directors serves as a highly qualified dialogue partner for the Management Team supporting the outlined growth strategy, securing a tight risk management setup, and optimal capital structure. As a company listed on Nasdaq Stockholm, Better Collective will apply and be subject to the Danish Companies Act, the company’s articles of association, internal rules and instructions, Nasdaq Stockholm’s Rule Book for Issuers, the Swedish Corporate Governance Code (the “Code”) and the statements of the Swedish Securities Council on good practices in the stock market, as well as other Swedish, Danish and other foreign laws and regulations, as applicable.

Corporate Governance Report
Reports Archive

Nomination Committee

The main objective and responsibility of the nomination committee is to prepare proposals to the annual general meeting for the election of the Chair and other members of the board of directors, the remuneration to the board of directors, the Chair of the general meeting and election of and remuneration to the auditor.


Nomination Committee

Board of Directors

Our Board of Directors is made up of experienced executives from across business sectors. Their primary contributions are fuelling our ambitions, improving our decisions, and helping us focus our efforts.

Jens Bager

Chair of the Board

Therese Hillman

Vice Chair of the Board

Todd Dunlap

Board Member

Klaus Holse

Board Member

Leif Nørgaard

Board Member

Petra von Rohr

Board Member

Board Committees

The Board of Directors has established an Audit Committee and a Remuneration Committee

Audit Committee Remuneration Committee

Executive Management

Jesper Søgaard

CEO & Co-Founder

Christian Kirk Rasmussen

COO & Co-Founder

Flemming Pedersen


VP Group

The VP Group reports directly to the executive management.

Camilla Wissing Bille

SVP of People & Culture

Henrik Lykkesteen

SVP of Esports

Pablo Tomas Hvas Jensen

SVP of Products & Tech

Jacob Folmand

VP Managing Director BC Serbia

Gavin Moore

VP of Group Acquisition Marketing

Marc Frank Pedersen

CEO BC North America, Group SVP Business Development & M&A

Karl Pugh

Chief Commercial Officer - BCUS

Simon Hovmand-Stilling

VP of Group Media & Commercial Sites

Esben Skou Vinther

VP of Europe & Latam

General meeting

Pursuant to the Danish Companies Act, the general meeting is the Company’s superior decision making body. The general meeting may resolve upon every issue for the Company which does not specifically fall within the scope of the exclusive powers of another corporate body, for example the power to appoint the executive management, which falls within the scope of the board of directors in limited liability companies that are managed by a board of directors.


AGM, April 26, 2022


General Meetings Archive


Fees and other remuneration to board members elected by the general meeting are resolved by the annual general meeting. Remuneration to the executive management consists of basic salary, variable remuneration, pension benefits, share related incentive programs and other benefits. Detailed information is included in the annual report.


Incentive Programs

Better Collective’s board of directors believes that incentive remuneration to the board and executive management is essential to create an incentive to ensure the Company’s short and long-term goals and to promote value creation for the benefit of the shareholders of the Company.


Incentive programs
Remuneration policy
Remuneration report

Risk Management & Code of Conduct

Better Collective operates in a continually changing business environment, why the board and management consider it essential that risk exposure is thoroughly monitored and controlled. To manage risk, a framework of policies and mitigating procedures have been put in place, and these are continuously updated, and integrated into our daily operations. See our latest annual report for an account of our risk management.


At Better Collective our core values are built upon the principles of creating transparency and education of the iGaming community. To ensure that these values are adhered to, we rely on our Code of Conduct which educates our employees on how to follow, apply and execute our business practice standards.


Code of conduct



The Company's certified auditor is Ernst & Young, with Jan C. Olsen as Partner Auditor

Articles of Association


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