Better Collective

900+

Employees

18

offices

2018

NASDAQ LISTING

9

growth awards

33

nationalities

18

years in business

Vision to become the world’s leading digital sports media group.

Mission to make sports entertainment more engaging and fun.

Strategic goal to be the world leader within digital sports media and related services.

Operating in a responsible way, across all business verticals, add value to society and the communities in which we operate, which in turn positively affect our business and competitiveness.

Sustainability report Sustainability programmes Sustainability policy Human rights policy Modern slavery policy Data ethics policy Safer gambling code Tax policy

Promoting safer gambling

Across our media products we provide educational content and tools to help ensure a safer iGaming experience. The long-term sustainability and growth of the iGaming industry is dependent on responsible operations, which is why we in 2019, entered into a partnership with our peers -Racing Post and Oddschecker – to found the UK based trade association, Responsible Affiliates in Gambling.

Fighting Gambling Addiction

For users who have moved into an unhealthy relationship with gambling, or who feel that they are developing symptoms of gambling addiction, we provide extensive content on how to recognize the problems of addiction, how to prevent them, and who to contact for support.

What transparency means for our products

bettingexpert.com is a third party tipster media where users are rewarded based on their positive performance. By letting users interact and compete in a closed environment, their tips are not influenced by external incentives from sportsbooks and other personal agendas.

What transparency means for our users

A Nielsen study of the German sports betting market revealed that transparency and trustworthiness were the key drivers when sports fans decide on a sportsbooks to sign up with.

Crowd Sourced
Betting Tips

We create communities that invite and incentivise expert tipsters to prove their betting knowledge by sharing tips with all of our users.

Compare Odds
Across Bookmakers

We make the market transparent by comparing odds across bookmakers, ensuring our users get the most value from their bets.

Gambling Guides &
Strategies

We create in depth, educational iGaming guides so that our users can gain insights and be confident that their betting is supported by knowledge.

Commission From
Business Partners

Through all of our platforms and tools, we earn commission by matching users with the right iGaming operators that suit their personal needs.

130M+

visits per month

30+

Languages across our sites

570K+

Users on bettingexpert

27

acquisitions since 2017

30+

industry awards

4K+

Tips posted daily

2022

Acquiring FUTBIN

Better Collective acquires globally leading esports brand FUTBIN and related domains. With 50 million monthly visits on its website and 3 million daily active users (DAU) on its proprietary app, FUTBIN is the world’s leading esports brand related to the FIFA esoccer game.

2021

Acquiring Action Network

Better Collective acquires leading US sports betting media, Action Network, for 240 mUSD and welcomes appr. 100 new employees. With the acquisition of Action, Better Collective gains market leadership within US sports betting media and affiliation, enabled through a number of strong product platforms.

2020

Greek Bookmaker Awards

Better Collective and its greek flagship product Betarades.gr established a new awards to shine a light on the best bookmakers in the Greek marketplace. The objective with the awards is to help online bettors to better navigate the market based on criteria that they find valuable.

2019

Getting feet on the ground in the US

The repeal of PASPA in 2018, which made the regulation of sports betting a state matter, Better Collective begins investing even more in the US market. 2019 marks the year when we get feet on the ground in the US. We acquire multiple US mega brands securing us a leading position in the market and offices and teammates in Tennessee and Florida.

2018

Listing on Nasdaq Stockholm

Better Collective goes public on the Swedish Stock Exchange – the hub for listed iGaming companies in Europe. We are proud to say that we were the first iGaming company to get a Main Market listing without any external investment.

2017

Implementation of our M&A Strategy

Since being founded in 2004, Better Collective has seen the iGaming Affiliate industry begin to mature. In 2017, Better Collective was a key player in the consolidation of the industry through our M&A strategy, which has resulted in numerous successful M&A deals completed by Better Collective.

2016

Establishment of BC Niš

2016 was the first year that Better Collective physically moved beyond its Danish borders and established an office in Niš, Serbia. Today, Better Collective is present in several cities around the world.

2015

EGR Affiliate of the Year

The title of EGR Affiliate of the Year became the first industry award recognising the impact Better Collective was making in the world of iGaming. Since this first award, we have continued to be recognised by the industry for our efforts as a creator of innovative products within sports betting and casino.

2013

English becomes the official office language (from Danish)

Being founded by two Danes, and having headquarters in Copenhagen, the shift to English as the official office language marked the first steps in executing a global vision. Better Collective now proudly has employees from 25+ countries and our products support 30+ languages.

2011

First Gazelle

A company objectively earns a Gazelle when it has doubled its turnover over a four year period. The awarding of the first Gazelle became the beginning of a growth era, with Better Collective going on to win the ninth consecutive Gazelle award in 2019. This also earns Better Collective the title as Supergazelle – a title awarded to a company that earns 5 consecutive Gazelles.

2006

bettingexpert.com is bought

Taking ownership of bettingexpert.com is a big moment in Better Collective history. As a semi-established platform, the early version of bettingexpert.com was primed to be expanded upon. The site quickly became Better Collective’s flagship product and, to this day, remains the biggest social network for sports betting tipsters across the globe.

2004

Better Collective A/S is Founded

After finding success with their first website in 2002, CasinoVerdiener, Jesper Søgaard and Christian Kirk Rasmussen register Better Collective A/S. This is the marking of the two making serious moves towards creating an organisation built upon products and websites that deliver educational tools and content for iGamers to get the most value out of their bets.

BC at a Glance

Vision & Mission

Sustainability