About Better Collective

We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide, while we relentlessly chase our vision of becoming the leading digital sports media group.

Better Collective is a digital sports media group operating a strong portfolio of national and global sports media brands. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk-Rasmussen. Since our inception, we have undergone substantial growth driven by successful acquisitions to realize our ambitious vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, Better Collective operates across more than 20 offices around the world.

Better Collective covers a vast range of sports that spans from the most popular leagues – such as the Premier League and the NFL to niche competitions. Through our sports media brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news, and expert commentary on the latest and upcoming sports events.

Across our portfolio of national and international sports media brands our wide range of content engages an audience of more than 180 million loyal fans on a monthly basis. These brands include Action Network, HLTV, Playmaker HQ, VegasInsider and FUTBIN.

Our group has developed and continues to refine our unique set of digital capabilities and track record of attracting and driving sports fans to our sports media. Combined with engaging and immersive content offerings, we are able to build and grow a strong and loyal audience across all our brands.

On top of all this, we have developed a diverse and unique toolbox of business models, spanning from performance based marketing models within the sports betting space, where Better Collective is commissioned by advertising sportsbooks by either receiving a share of the revenue generated by the losses from the acquired customer or by receiving a single Cost per Acquisition fee (a fixed sum for each customer who claims an offer on our site that is redeemed by a sportsbook), to strategic partnerships, premium subscriptions, advertising as well as sponsorship deals. In combination, we have built a resilient and viable business, geared to deliver sustained future growth.