BC at a Glance
Vision & Mission
Vision to become the world’s leading digital sports media group.
Mission to make sports entertainment more engaging and fun.
Strategic goal to be the world leader within digital sports media and related services.
Sustainability report Sustainability programmes Sustainability policy Human rights policy Modern slavery policy Data ethics policy Safer gambling code Tax policy
Promoting safer gambling
Across our media products we provide educational content and tools to help ensure a safer iGaming experience. The long-term sustainability and growth of the iGaming industry is dependent on responsible operations, which is why we in 2019, entered into a partnership with our peers -Racing Post and Oddschecker – to found the UK based trade association, Responsible Affiliates in Gambling.
Fighting Gambling Addiction
For users who have moved into an unhealthy relationship with gambling, or who feel that they are developing symptoms of gambling addiction, we provide extensive content on how to recognize the problems of addiction, how to prevent them, and who to contact for support.
What transparency means for our products
bettingexpert.com is a third party tipster media where users are rewarded based on their positive performance. By letting users interact and compete in a closed environment, their tips are not influenced by external incentives from sportsbooks and other personal agendas.
What transparency means for our users
A Nielsen study of the German sports betting market revealed that transparency and trustworthiness were the key drivers when sports fans decide on a sportsbooks to sign up with.
Market & Partners
Facts & Figures
Better Collective acquires globally leading esports brand FUTBIN and related domains. With 50 million monthly visits on its website and 3 million daily active users (DAU) on its proprietary app, FUTBIN is the world’s leading esports brand related to the FIFA esoccer game.
Better Collective acquires leading US sports betting media, Action Network, for 240 mUSD and welcomes appr. 100 new employees. With the acquisition of Action, Better Collective gains market leadership within US sports betting media and affiliation, enabled through a number of strong product platforms.
2016 was the first year that Better Collective physically moved beyond its Danish borders and established an office in Niš, Serbia. Today, Better Collective is present in several cities around the world.