We make betting and gambling entertaining, transparent and fair

Enriching betting and gambling

We enrich the experience for online sports betters and gamblers by offering:

1. The world’s best and biggest social network for sports betting.

2. Industry leading content delivery based on highly accurate data.

3. Innovative tools and apps that help users manage their betting smarter.


We are currently 165 people on board. You're always welcome to send us an unsolicited application if you feel like joining!

years in business

We have been empowering users in the betting and gambling industry since 2004.

Our visitors come from all over the world. In fact, there is no known countries from which we haven’t had visitors.

We always have our users in focus when we design. Our user panel is a big help when designing and developing new products.

average age

We are young, ambitious and hard working.

thousand users

We develop bettingexpert, the worlds best and biggest social network for sports betting.

We are working on some pretty revolutionary tools to manage your betting. Unfortunately we can't spill the beans just yet. Unless you come work with us, of course.

Gazelle awards

This year we accepted our sixth Børsen Gazelle Award in a row.  



Our products should be a natural part of every punter’s and gambler’s life, and serve as the hub for all betting activities, where users go before, under and/or after their betting and gambling. Our industry-leading products enrich the users’ overall betting and gambling experiences through participation, informed choices, engagement and education.

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We enrich users' betting and gambling experiences in four different ways

Participation: bettingexpert’s 330,000 users generate over 85,000 new betting tips every month. This participation helps them share knowledge, track performance, test betting strategies and get feedback from other users.

Informed choices: Our products help users identify the best odds, convert knowledge into odds, find bookmakers and casinos available within jurisdiction. The 330,000 bettingexpert users can analyze performance across their tips and thus decide which sports and leagues they ought to bet on to optimise their performance.

Engagement: Digging through stats and analyses about a tennis game or football match before it starts, creates a more engaging betting and viewing experience.

Education: Our bettingexpert academy book, ebook and online resource is currently educating over 100,000 users a year. 


The world’s best and biggest social network for sports betting. Currently available in 11 languages.


bettingexpert currently offers:

- 100,000+ free betting tips each month

- Available through web, iOS and Android

- Detailed stats on recent form, goal scorers, line-ups, injuries and suspensions for most matches

- Monthly competitions with cash prizes

- Available in 11 languages, each with own community and competition

- 450,000 registered users

The world’s best and biggest social network for sports betting. Currently available in 11 languages.

thousand users

First launched 2000 under globetting.com




As we are a rapidly growing company, there is always some exciting news to share. Below you will see our latest corporate news update. If you are more interested in general updates from the Better Collective office, please follow us on our social media channels.

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Better Collective has acquired French digital company Pull Media.


September 18, 2017


The move is seen as a substantial step in their rapidly growing acquisition strategy, with Pull Media set to enable Better Collective to instantly become a market leader in the regulated French market. Beyond the French market, the acquisition of diverse Pull Media sites further strengthens their focus markets, including the United Kingdom and Germany.


Despite already having a strong influence in the German speaking market, especially given the similarly-priced recent acquisition of Austrian affiliate SportFreunde GmbH, Better Collective saw the potential in the French company to consolidate their position.


The high-quality content produced by Pull Media prompted the deal and the acquired company will now be given the opportunity to grow alongside the 2016 winner of the EGR Nordic Affiliate of the Year award.


Significantly, it will allow Better Collective to become one of the key affiliates in particular markets where they had less of a foothold in, such as France and Italy, and become bolstered by a further 35 employees executing a growth plan and contributing to the overall development of Better Collective. The acquisition includes 200+ sites, majority of which relate to sports books. These sites from Pull Media align well with the same values as those from Better Collective—ensuring core value synergy moving forward.


The acquisition fits in perfectly to the long-term strategy of Better Collective, expanding its range in some of the most important and stable markets in Europe, as well as gaining access to new emerging markets. Plus, thanks to the existing synergies, they will be able to improve the performance of the business as whole and drive further growth across existing and newly acquired sites.


Jesper Søgaard, Founder and CEO of Better Collective said: “Better Collective is really excited to acquire Pull Media and we see it as a great fit for both companies. Pull Media showed some impressive growth in the last few years and now we are looking forward to drive it even further.


“We are certain that with the existing resources and synergies we will be able to effectively grow the whole of Better Collective's network becoming one of the strongest players in the highly competitive affiliate market.”


John Samson, CEO of Pull Media said “Following 7 years of steady growth internationally, Pull Media needed to go to the next level. With the help of Blueprint Partners we looked for consolidation partners and Better Collective came as the perfect fit for us, notably in terms of working synergies and company cultures. Our team is really excited to share best practices, tools and betting services within the new group.”


Job postings

A career at Better Collective offers great challenges and opportunities. We work on projects and features that have not been built before. And we do this for a global audience. This requires state of the art technology, automation and high scalability.

If you want to grow with us, please see our vacancies or apply unsolicited.

Senior Business Development Manager


Senior Business Development Manager

Vienna - Austria

M&A Outreach Specialist

Copenhagen - Denmark

Business & Digital Intelligence Assistant

Niš - Serbia

SEO UK Content Manager

Copenhagen - Denmark

Full-Stack Developer

Copenhagen - Denmark

SEO Coordinator Assistant

Niš - Serbia

Unsolicited Application

Full-Stack Developer

Niš - Serbia

Web Developer

Niš - Serbia