We make betting and gambling entertaining, transparent and fair

Enriching betting and gambling

We enrich the experience for online sports betters and gamblers by offering:

1. The world’s best and biggest social network for sports betting.

2. Industry leading content delivery based on highly accurate data.

3. Innovative tools and apps that help users manage their betting smarter.


We are currently 165 people on board. You're always welcome to send us an unsolicited application if you feel like joining!

years in business

We have been empowering users in the betting and gambling industry since 2004.

Our visitors come from all over the world. In fact, there is no known countries from which we haven’t had visitors.

We always have our users in focus when we design. Our user panel is a big help when designing and developing new products.

average age

We are young, ambitious and hard working.

thousand users

We develop bettingexpert, the worlds best and biggest social network for sports betting.

We are working on some pretty revolutionary tools to manage your betting. Unfortunately we can't spill the beans just yet. Unless you come work with us, of course.

Gazelle awards

This year we accepted our sixth Børsen Gazelle Award in a row.  



Our products should be a natural part of every punter’s and gambler’s life, and serve as the hub for all betting activities, where users go before, under and/or after their betting and gambling. Our industry-leading products enrich the users’ overall betting and gambling experiences through participation, informed choices, engagement and education.

Read more Read less

We enrich users' betting and gambling experiences in four different ways

Participation: bettingexpert’s 450,000 users generate over 85,000 new betting tips every month. This participation helps them share knowledge, track performance, test betting strategies and get feedback from other users.

Informed choices: Our products help users identify the best odds, convert knowledge into odds, find bookmakers and casinos available within jurisdiction. The 450,000 bettingexpert users can analyze performance across their tips and thus decide which sports and leagues they ought to bet on to optimise their performance.

Engagement: Digging through stats and analyses about a tennis game or football match before it starts, creates a more engaging betting and viewing experience.

Education: Our bettingexpert academy book, ebook and online resource is currently educating over 100,000 users a year. 


The world’s best and biggest social network for sports betting. Currently available in 11 languages.


bettingexpert currently offers:

- 100,000+ free betting tips each month

- Available through web, iOS and Android

- Detailed stats on recent form, goal scorers, line-ups, injuries and suspensions for most matches

- Monthly competitions with cash prizes

- Available in 11 languages, each with own community and competition

- 450,000 registered users

The world’s best and biggest social network for sports betting. Currently available in 11 languages.

thousand users

First launched 2000 under globetting.com




As we are a rapidly growing company, there is always some exciting news to share. Below you will see our latest corporate news update. If you are more interested in general updates from the Better Collective office, please follow us on our social media channels.

Read more Read less

BC acquires affiliate license and PariuriX in Romania


November 1, 2017


Better Collective officially joins the Romanian market by obtaining their Romanian affiliate licence and acquiring PariuriX.


The newly regulated market in Romania has been showing great growth and an increase in the betting market. With Better Collective’s long term acquisition strategy laying focus on expansion into regulated markets, the current success of the Romanian market made it natural for them to act, and has led to them obtaining a Romanian affiliate license. With the expansion into the desired market, they found the perfect opportunity for entry through the acquisition of PariuriX.


Founded in 2006, PariuriX has quickly grown to be a market leader and household brand name within the industry. Predominantly focusing on sports betting, PariuriX has grown to become the biggest iGaming community in Romania. By developing a strong community of professional and amateur tipsters, PariuriX’s founder and owner, Marius Cădar, has been able build a trustworthy brand that has established a position as the leading affiliate site in the market.


The level of trust associated with the brand was one of the main points that brought PariuriX to the attention of Better Collective. Better Collective has been very active, yet selective, in their aggressive ongoing M&A strategy. With PariuriX’s brand values aligning strongly with Better Collective’s own principles, as well as serving as a new market complement to their own product bettingexpert.com, the acquisition proves to be a mutually beneficial transaction that allows for growth on both sides.


Michal Kopec, Head of M&A at Better Collective: “With the acquisition of PariuriX, Better Collective immediately becomes a leading sports betting affiliate in Romania. Adding another regulated market to the portfolio of the company is an important strategic step.


“We are very happy that we are taking over a well established and recognized brand. The previous owner, Marius Cădar, has done a great job in developing PariuriX, and Better Collective will now use all available resources to drive this product and brand forward.”


Marius Cădar, Owner & Founder of PariuriX:   "I started PariuriX more than 10 years ago as I wanted to build a community of professional punters that would work together to choose the best bets we can place daily. Over the years we managed to create a team of knowledgeable tipsters with a strong reputation. We now have an intricate knowledge base, which includes posts about betting, casino, and poker. Our forum offers the best support for punters.


“I'm proud of all the things we managed to achieve and I am happy to hand the baton over to Better Collective. I trust that they can grow the platform even further, while still maintaining it’s core values.”



Job postings

A career at Better Collective offers great challenges and opportunities. We work on projects and features that have not been built before. And we do this for a global audience. This requires state of the art technology, automation and high scalability.

If you want to grow with us, please see our vacancies or apply unsolicited.

IT Service Desk Supporter

Copenhagen - Denmark

Content Manager

Vienna - Austria

Business Intelligence Architect

Copenhagen - Denmark

PR & Marketing Assistant

Copenhagen - Denmark

M&A Coordinator

Copenhagen - Denmark


Nis - Serbia

SEO UK Content Manager

Copenhagen - Denmark

Full-Stack Developer

Copenhagen - Denmark

Full-Stack Developer

Niš - Serbia

Web Developer

Niš - Serbia

Key Account and Relations Manager

Vienna - Austria

Legal Assistant

Nis - Serbia

Unsolicited Application