Privacy policy

Better Collective respects your right to know how we handle personal data.

This Policy was designed to inform you, the website’s visitors, about how your personal data is gathered, used, stored or otherwise processed while browsing bettercollective.com. 

We are the owner of this website and we are deemed as the data controller over your personal data. We are: Better Collective A/S, Sankt Annæ Plads 28, 1250 Copenhagen K, Denmark (DK).

This Privacy Policy may be modified from time to time. Please review it for any essential or minor modifications that may have been made in the meantime. This Privacy Policy was reviewed on 1st of October 2023.

Types of data and reasons for processing

By using our services you may disclose various pieces of information, including those that are considered as personal data. When your personal data is processed, you are considered to be data subject. We are legally considered to be data controller over your personal data on this website which obligates us to protect it in the way regulated by applicable legislation including the EU General Data Protection Regulation (“GDPR”).

Check the types of personal data we collect, below:

Recruitment process 

For individuals who express an interest in applying for open positions at bettercollective, we have a separate and dedicated Privacy Policy that specifically addresses the collection, use, and retention of your personal information during the application and recruitment process. This policy provides comprehensive details on how we process job applicants’ data, including the types of data collected, the purposes of processing, and your rights in relation to your application data. We encourage all prospective applicants to review this specific Privacy Policy.

Personally identifiable information 

When you interact with our website, we may process your email address. 

We collect and process visitors’ email addresses solely for the purpose of sending you our newsletter – delivering newsletters and updates containing relevant press releases, reports, annual reports or other news. Your email address is used exclusively for this specific purpose and will not be shared or used for any other unrelated activities. You can unsubscribe from our newsletter at any time by following the provided opt-out instructions in each email.

Electronic identification data

When you use our website, we may process the IP address of the device you use, the type and version of browser and operating system you use, as well as the time of logging in, and social media authentication credentials. 

Your electronic identification data is processed to enable communication between your device and our server and for analytical purposes. The processing of details about the browser and operating system you use is necessary to ensure the regular provision of our services to you. We may also need this data to solve technical problems should they emerge.

When and how we process data

Legal basis

According to the Art. 6. 1. (f) of the General Data Protection Regulation, processing shall be lawful when the processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party. Our use of your personal data, specifically electronic identification data, may be based on the legitimate interest to ensure the improvement of our product’s effectiveness and our service.

According to the Art. 6. 1. (a) of the General Data Protection Regulation, processing shall be lawful when the the data subject has given consent to the processing of his or her personal data for one or more specific purposes. We rely on your consent when using your personal data for newsletter.

Retention and security

We do not collect or retain your personal data longer than is necessary for the purposes explained in this Policy. We store your personal data for different time periods depending on the purpose ot was collected. 

Some personal data may be deleted automatically based on specific schedule (we delete personal data of inactive users after 12 months, or for example after cookie session expire).

We delete personal data when you withdraw previously given consent.

We regularly make sure that your data is kept up to date and stored securely. In order to achieve that we apply different technical and organisational measures to ensure the protection of your personal data against accidental or unlawful loss, alteration, theft, unauthorised disclosure or access, unauthorised use, potential data breaches and against all other unlawful forms of data processing. Based on business needs and security requirements we apply restrictions of access control to your personal data. Access to your personal data is only granted to trained staff with authorisation, whose knowledge and skills are necessary to process personal data we gather adequately.

Know your rights

Processing of personal data that may occur on this website is about you and your personal data. Therefore, you are regarded as a data subject, under the relevant EU Data Protection Law, namely General Data Protection Regulation (‘GDPR’). 

As a data subject you are entitled to exercise the rights listed below:

  • Right of access
  • Right to erasure (right to be forgotten)
  • Right to rectification
  • Right to object to the processing of your personal data
  • Right to restriction of processing
  • Right not to be the subject of automated decision making
  • Right to data portability

Right to lodge a complaint – If you feel that your personal data rights have been breached, you have the right to lodge a complaint with your local data protection authority. The relevant data protection authority in EU Member States may be determined either by your place of habitual residence, or the place where the alleged infringement emerged. As we are established in Denmark you may choose to contact the Danish Data Protection Agency.

Contact us

If you have any questions regarding the processing of your personal data explained in this Policy, or wish to exercise any of your rights listed above, please contact us via [email protected].

In accordance with GPPR Section 4 you also have, as data subject, the right to contact our DPO who can be contacted on [email protected]

Third parties who process your data

We may share your personal data with third-party vendors, and other service providers we engage to perform tasks on our behalf, in certain circumstances. This enables the improvement of our site functionalities, user experience on our products and providing you with our services. The categories of recipients to whom personal data may be disclosed are:

  • Members of our corporate group, which includes the owner of this website and its subsidiaries. Please be aware that we determine the purpose and means of the processing of your data, as well as deciding which of your data is going to be processed by other members of our corporate group. All data processing relations with the subsidiaries are regulated with proper agreements.
  • Entities who help us to regularly provide and further develop our services (e.g. analytics, maintenance, marketing and development). This entities include website analytics companies, commercial communication providers and others. They are allowed to process your information as reasonably necessary in order to perform delegated tasks. We engage into proper contractual relations with them in order to ensure secure processing of your personal data. For newsletter purposes we have engaged with MFN.se. Check our Cookie Policy for additional information about our providers.
  • Public authorities and law enforcement agencies when we are legally required or permitted to do so.

We may transfer your personal data outside of the EEA in order to provide our services on regular basis and/or to develop our services further. We take all measures in relation to the recipients of your personal data to ensure an adequate level of protection and appropriate safeguards, as defined by the applicable data protection law and particularly GDPR, are implemented. Your personal data may be transferred to a recipient based in a country that the European Commission considers to have an adequate level of data protection. You may find out more about countries with an adequate level of protection here.

We will conclude Data Protection Agreements with recipients of your data where required. These will include, but not limited to,Standard Contractual Clauses (“SSC”) issued by the European Commission that would obligate the data recipient to provide an adequate level of protection and implement appropriate safeguards as defined by the applicable data protection law, and particularly GDPR, with regard to the processing your personal data.