Privacy policy

Better Collective respects your right to know how we handle personal data.

This Policy governs the processing of personal data we collect and was designed to inform you about how your personal data is gathered, used, stored, or otherwise processed while browsing and other websites or apps operated by us (or any of our group companies).

We are the owner of this website and we are deemed as the data controller over your personal data. We are:
Better Collective A/S,
Sankt Annæ Plads 28,
1250 Copenhagen K,
Denmark (DK).

This Privacy Policy may be modified from time to time. Please review it for any essential or minor modifications that may have been made in the meantime. This Privacy Policy was reviewed on the 1st of March 2024.

Data Processing

By using our services you may disclose various pieces of information, including those that are considered as personal data. When your personal data is processed, you are considered to be a data subject. We are legally considered to be data controller over your personal data on this website which obligates us to protect it in the way regulated by applicable legislation including the EU General Data Protection Regulation (“GDPR”).

Check the types of data subjects and related personal data we collect, below:

Visitors of Our Websites and Apps

You are considered a “Visitor of Our Websites and Apps” when you visit one of our websites and/or apps.

a. What information do we collect and why

We collect information from Visitors of Our Websites and Apps to:

– understand what services in our websites and apps you are interested in;

– improve your experience when using our websites and apps;

– communicate with you, send you newsletters, and provide our services;

– provide you with the most relevant ads based on your interests.

On our websites and apps, we may collect the following information from you:

– the IP address of your device;

– device information such as device and browser type;

– date and time of access to our websites or apps;

– your contact information (e.g., name, address, e-mail address, and phone number);

– identification information (e.g., age, date of birth, and gender);

– account log-in information (e.g., username and security question).

Each of our websites and apps has its own accompanying Privacy Policy which provides information about the categories of data collected and the purposes for processing specific to that asset.

b. What cookies and similar technologies do we use

Please see the cookie policy of each website or app for a list of the cookies (and their corresponding storage periods) we use when you visit such website or app.

For checking what cookies are used on check the Cookie Policy on this website.

Third-Party Users

You are considered a “Third-Party User” when you visit a page of a website of one of our partners (“Partners Websites”) where our advertising materials are being displayed. The Partner Websites belong to third-party publishers. We recommend that you carefully read these third-party privacy and cookies policies.

a. What information do we collect and why

We collect certain information so that we can display advertising materials. The advertising materials will link a publisher’s website or app to an advertiser’s website or app.

On our Partners’ Websites, we may collect the following information from you:

– the IP address of your device

– location data (country and region)

– device information such as device and browser type

– the date and time of access to the Partner’s Websites

Please note that we cannot identify the data subjects with the information we collect from Third-Party Users.

b. What cookies and other similar technologies do we use

Please see our Cookie Policy under “Third-Party Users” for a list of the cookies (and their corresponding storage periods) we use when displaying advertising materials on a Partner Website.


For individuals who express an interest in applying for open positions at bettercollective, we have a separate and dedicated Privacy Policy that specifically addresses the collection, use, and retention of your personal information during the application and recruitment process. Please see the Privacy Policy on the Careers page, which forms part of this Privacy Policy. 

When and how we process data

Legal basis

According to Art. 6.1. (f) of the General Data Protection Regulation, processing shall be lawful when necessary for the legitimate interests pursued by the controller or a third party. We may process your personal data, specifically electronic identification data, based on legitimate interest. This includes ensuring the improvement of our product’s effectiveness and service, showing non-personalized advertisements and measuring the current effectiveness of advertising campaigns, resolving technical issues, facilitating communication between your device and our server, and determining your approximate geolocation. This data may be used for service customization and analytical purposes.

According to Art. 6. 1. (a) of the General Data Protection Regulation, processing shall be lawful when the data subject has given consent to the processing of his or her personal data for one or more specific purposes. We rely on your consent when using your personal data for the newsletter and personalized advertising.

Retention and security

We do not collect or retain your personal data longer than is necessary for the purposes explained in this Policy. We store your personal data for different periods depending on the purpose it was collected. 

Some personal data may be deleted automatically based on a specific schedule (we delete personal data of inactive users after 12 months, or for example after the cookie session expires).

We delete personal data when you withdraw previously given consent.

We regularly make sure that your data is kept up to date and stored securely. To achieve that we apply different technical and organizational measures to ensure the protection of your data against accidental or unlawful loss, alteration, theft, unauthorized disclosure or access, unauthorized use, potential data breaches, and all other unlawful forms of data processing. Based on business needs and security requirements we apply restrictions of access control to your data. Access to your data is only granted to trained staff with authorization, whose knowledge and skills are necessary to process the personal data we gather adequately.

Know your rights

Processing of personal data that may occur on this website is about you and your personal data. Therefore, you are regarded as a data subject, under the relevant EU Data Protection Law, namely General Data Protection Regulation (‘GDPR’). 

As a data subject, you are entitled to exercise the rights listed below:

  • Right of access
  • Right to erasure (right to be forgotten)
  • Right to rectification
  • Right to object to the processing of your personal data
  • Right to restriction of processing
  • Right not to be the subject of automated decision-making
  • Right to data portability

Right to lodge a complaint – If you feel that your personal data rights have been breached, you have the right to lodge a complaint with your local data protection authority. The relevant data protection authority in EU Member States may be determined either by your place of habitual residence, or the place where the alleged infringement emerged. As we are established in Denmark you may choose to contact the Danish Data Protection Agency.

Contact us

If you have any questions regarding the processing of your personal data explained in this Policy or wish to exercise any of your rights listed above, please contact us via [email protected].

Per GPPR Section 4, you also have, as a data subject, the right to contact our DPO who can be contacted at [email protected]

Third parties who process your data

We may share your data with third-party vendors, and other service providers we engage to perform tasks on our behalf, in certain circumstances. This enables the improvement of our site functionalities, user experience on our products, and providing you with our services. The categories of recipients to whom personal data may be disclosed are:

  • Members of our corporate group, which includes the owner of this website and its subsidiaries. Please be aware that we determine the purpose and means of the processing of your data, as well as deciding which of your data is going to be processed by other members of our corporate group. All data processing relations with the subsidiaries are regulated with proper agreements.
  • Entities who help us to regularly provide and further develop our services (e.g. analytics, maintenance, marketing, and development). These entities include website analytics companies, commercial communication providers, and others. They are allowed to process your information as reasonably necessary to perform delegated tasks. We engage in proper contractual relations with them to ensure secure processing of your personal data. Check our Cookie Policy for additional information about our providers.
  • Public authorities and law enforcement agencies when we are legally required or permitted to do so.

We may transfer your data outside of the EEA to provide our services regularly and/or to develop our services further. We take all measures to the recipients of your data to ensure an adequate level of protection and appropriate safeguards, as defined by the applicable data protection law and particularly GDPR, are implemented. Your data may be transferred to a recipient based in a country that the European Commission considers to have an adequate level of data protection. You may find out more about countries with an adequate level of protection here.

We will conclude Data Protection Agreements with recipients of your data where required. These will include, but not be limited to, Standard Contractual Clauses (“SSC”) issued by the European Commission that would obligate the data recipient to provide an adequate level of protection and implement appropriate safeguards as defined by the applicable data protection law, and particularly GDPR, concerning the processing your data.