Better Collective crowned Affiliate of the Year at the EGR Nordics Awards 2018

SmartBets played a key role in Better Collective picking up the highly-coveted gong for the second time in their history.

January 19th, 2018 – Better Collective, the world’s leading provider of betting tips, bookmaker information and gambling tools, has cause for celebration after picking up the Affiliate of the Year award at this year’s EGR Nordics.

The ceremony, which was hosted at the Corinthia Hotel, St. George’s Bay, Malta, saw Better Collective pick up another impressive accolade to add to their growing collection.

SmartBets, which launched in Sweden and Denmark, played a revolutionary role in the affiliate space in the Nordics this year, and was key in helping Better Collective collect the highly-regarded gong.

The growth of the Danish group’s sites such as SmartBets, bettingexpert.com and RouletteGeeks is continually rising, with Better Collective also collecting their seventh consecutive Børsen Gazelle Award and progressing with their aggressive M&A strategy to expand their presence across Europe.

Jesper Søgaard, Founder and CEO of Better Collective, said: “To pick up another award so early in the year is just fantastic and proves how hard our team is working behind the scenes.

“To continue leading the way in the affiliate space in the Nordics is something we can all be proud of, but we won’t be resting on our laurels as we continue planning the next steps of growing Better Collective even further.”