We make betting and gambling entertaining, transparent and fair

Enriching betting and gambling

We enrich the experience for online sports betters and gamblers by offering:

1. The world’s best and biggest social network for sports betting.

2. Industry leading content delivery based on highly accurate data.

3. Innovative tools and apps that help users manage their betting smarter.


We are currently 91 people on board. You're always welcome to send us an unsolicited application if you feel like joining!

years in business

We have been empowering users in the betting and gambling industry since 2004.

Our visitors come from all over the world. In fact, there is no known countries from which we haven’t had visitors.

We always have our users in focus when we design. Our user panel is a big help when designing and developing new products.

average age

We are young, ambitious and hard working.

thousand users

We develop bettingexpert, the worlds best and biggest social network for sports betting.

We are working on some pretty revolutionary tools to manage your betting. Unfortunately we can't spill the beans just yet. Unless you come work with us, of course.

Gazelle awards

This year we accepted our sixth Børsen Gazelle Award in a row.  



Our products should be a natural part of every punter’s and gambler’s life, and serve as the hub for all betting activities, where users go before, under and/or after their betting and gambling. Our industry-leading products enrich the users’ overall betting and gambling experiences through participation, informed choices, engagement and education.

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We enrich users' betting and gambling experiences in four different ways

Participation: bettingexpert’s 330,000 users generate over 85,000 new betting tips every month. This participation helps them share knowledge, track performance, test betting strategies and get feedback from other users.

Informed choices: Our products help users identify the best odds, convert knowledge into odds, find bookmakers and casinos available within jurisdiction. The 330,000 bettingexpert users can analyze performance across their tips and thus decide which sports and leagues they ought to bet on to optimise their performance.

Engagement: Digging through stats and analyses about a tennis game or football match before it starts, creates a more engaging betting and viewing experience.

Education: Our bettingexpert academy book, ebook and online resource is currently educating over 100,000 users a year. 


The world’s best and biggest social network for sports betting. Currently available in 11 languages.


bettingexpert currently offers:

- 100,000+ free betting tips each month

- Available through web, iOS and Android

- Detailed stats on recent form, goal scorers, line-ups, injuries and suspensions for most matches

- Monthly competitions with cash prizes

- Available in 11 languages, each with own community and competition

- 450,000 registered users

The world’s best and biggest social network for sports betting. Currently available in 11 languages.

thousand users

First launched 2000 under globetting.com




As we are a rapidly growing company, there is always some exciting news to share. Below you will see our latest corporate news update. If you are more interested in general updates from the Better Collective office, please follow us on our social media channels.

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Better Collective acquires leading German affiliate group SportFreunde


June 01, 2017

Better Collective the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities, has acquired Austrian company Hebiva Beteiligungen GmbH, the owner of affiliate SportFreunde Informationsdienste GmbH (“SportFreunde”), for an undisclosed sum, significantly expanding its presence in German speaking markets.


The acquisition includes SportFreunde’s complete website portfolio, including wettfreunde.net, sportwettentest.net, and fussballportal.de, which have attracted millions of unique visitors. This acquisition makes a substantial contribution to Better Collective’s goal of growing 50% year-on-year.


The move is a key step in Better Collective’s rapidly-advancing M&A strategy, as the Denmark-based company, which operates more than 1,000 products and websites, continues to make a major impact on the iGaming industry.


SportFreunde’s high-quality content will benefit from heightened visibility and the opportunity to develop alongside Better Collective’s products, resulting in even more insightful sports betting content being produced across all platforms targeting the German-speaking market.


SportFreunde’s in-depth journalistic approach aligns with the core values of Better Collective, which includes creating transparency in the iGaming market, and building engaging and personalised content that appeals to millions of frequent users.


Jesper Søgaard, Founder and CEO of Better Collective said: “We are moving full steam ahead with our M&A strategy, and we are proud to announce that SportFreunde is joining us. This step reinforces our position as a leading affiliate in the industry.


“What the team at SportFreunde has achieved with their approach to creating in-depth content is greatly appreciated by the German-speaking community, and we are looking forward to extending this approach to our other platforms to appeal to even more users.”


Heinz Patzelt, Managing Director of SportFreunde said: “We are incredibly proud of what we have achieved at SportFreunde, and are very pleased that Better Collective recognises the quality of our work.


“We are excited to be joining the Better Collective family, and look forward to expanding SportFreunde and Better Collective’s reach by integrating our content to Better Collective’s well established global platform.”


Job postings

A career at Better Collective offers great challenges and opportunities. We work on projects and features that have not been built before. And we do this for a global audience. This requires state of the art technology, automation and high scalability.

If you want to grow with us, please see our vacancies or apply unsolicited.

Senior Business Development Manager


Digital Intelligence Analyst


Junior Developer


Senior Project Manager


Marketing Automation Specialist


SEO UK Content Manager


Full-Stack Developer



Unsolicited Application