We make betting and gambling entertaining, transparent and fair

Enriching betting and gambling

We enrich the experience for online sports betters and gamblers by offering:

1. The world’s best and biggest social network for sports betting.

2. Industry leading content delivery based on highly accurate data.

3. Innovative tools and apps that help users manage their betting smarter.


We are currently 123 people on board. You're always welcome to send us an unsolicited application if you feel like joining!

years in business

We have been empowering users in the betting and gambling industry since 2004.

Our visitors come from all over the world. In fact, there is no known countries from which we haven’t had visitors.

We always have our users in focus when we design. Our user panel is a big help when designing and developing new products.

average age

We are young, ambitious and hard working.

thousand users

We develop bettingexpert, the worlds best and biggest social network for sports betting.

We are working on some pretty revolutionary tools to manage your betting. Unfortunately we can't spill the beans just yet. Unless you come work with us, of course.

Gazelle awards

This year we accepted our sixth Børsen Gazelle Award in a row.  



Our products should be a natural part of every punter’s and gambler’s life, and serve as the hub for all betting activities, where users go before, under and/or after their betting and gambling. Our industry-leading products enrich the users’ overall betting and gambling experiences through participation, informed choices, engagement and education.

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We enrich users' betting and gambling experiences in four different ways

Participation: bettingexpert’s 450,000 users generate over 85,000 new betting tips every month. This participation helps them share knowledge, track performance, test betting strategies and get feedback from other users.

Informed choices: Our products help users identify the best odds, convert knowledge into odds, find bookmakers and casinos available within jurisdiction. The 330,000 bettingexpert users can analyze performance across their tips and thus decide which sports and leagues they ought to bet on to optimise their performance.

Engagement: Digging through stats and analyses about a tennis game or football match before it starts, creates a more engaging betting and viewing experience.

Education: Our bettingexpert academy book, ebook and online resource is currently educating over 100,000 users a year. 


The world’s best and biggest social network for sports betting. Currently available in 11 languages.


bettingexpert currently offers:

- 100,000+ free betting tips each month

- Available through web, iOS and Android

- Detailed stats on recent form, goal scorers, line-ups, injuries and suspensions for most matches

- Monthly competitions with cash prizes

- Available in 11 languages, each with own community and competition

- 450,000 registered users

The world’s best and biggest social network for sports betting. Currently available in 11 languages.

thousand users

First launched 2000 under globetting.com




As we are a rapidly growing company, there is always some exciting news to share. Below you will see our latest corporate news update. If you are more interested in general updates from the Better Collective office, please follow us on our social media channels.

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Better Collective strengthens The Executive Management Board with experienced Chief Financial Officer

Flemming Pedersen, currently EVP and CFO of ALK Abelló A/S, to join Better Collective as CFO, in order to strengthen The Executive Management Board as part of the company’s future growth strategy.


July 31, 2017

Better Collective the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities, expands The Management Board with Chief Financial Officer, Flemming Pedersen.


Better Collective has experienced high organic growth and success in acquiring and integrating companies via acquisitions. The future strategic focus will include an even stronger focus on growth and acquisitions, and therefore the Board of Directors has decided to strengthen The Executive Management Board with a strong Chief Financial Officer experienced within M&A’s and capital markets.


Flemming Pedersen, currently EVP and CFO of ALK Abelló A/S, will join Better Collective no later than February 1, 2018. Hereafter, the Company’s Executive Management Board will consist of Jesper Søgaard (Co-Founder and CEO), Christian Dam Kirk Rasmussen (Co-Founder and VP), and Flemming Pedersen (Chief Financial Officer).


Jesper Søgaard, Co-Founder and CEO of Better Collective said: “As Better Collective is growing rapidly, both organically and via acquisitions, we are very proud that Flemming will join our Management Board. Flemming brings valuable experience within M&A, capital markets, and general management to our company, which will be instrumental in order to execute our ambitious growth strategy”.


Flemming Pedersen, CFO said: “I am very excited and proud to join Better Collective, which I see as a pioneer within a fast growing emerging industry, as well as a company being founded with sound core values steering the business. I am also very proud to join Better Collective, not only as an employee, but also via a part ownership of the company”.


About Better Collective

Better Collective is the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities. They enrich the betting experience by giving their users the ability to easily research, identify and find the best odds on thousands of events.


Founded in 2004, Better Collective powers a range of sports betting sites and products, including the world’s biggest social network for sports betting, bettingexpert.com, which generates more than 125,000 new betting tips per month.

The social tipping product brings together and analyses the opinions of over 350,000 users worldwide across 40 different sports. In 2015, bettingexpert.com was named Best Affiliate at the prestigious EGR Operator Awards.


In 2016, Better Collective launched SmartBets, the world’s first customisable odds comparison site, offering in-depth team and match pages for complete overview, in-play odds and full transparency on bookmaker payouts.


About Flemming Pedersen

Flemming Pedersen (age 51), has for the last 7 years been EVP and CFO of the Danish public company ALK Abelló A/S and has been part of its Executive Management Board. Further to that, Flemming has been working both as CFO, CEO, controller, and auditor in companies like NeuroSearch, Maersk Medical, Carlsberg, KPMG. Flemming has held several non-executive board positions in both public and private companies. Flemming brings almost more than two decades of experience with both private and public capital markets, significant M&A experience, and a solid financial and economic knowledge.



Job postings

A career at Better Collective offers great challenges and opportunities. We work on projects and features that have not been built before. And we do this for a global audience. This requires state of the art technology, automation and high scalability.

If you want to grow with us, please see our vacancies or apply unsolicited.

Senior Business Development Manager


Senior Business Development Manager

Vienna - Austria

Senior Project Manager


M&A Outreach Specialist


M&A Assistant

Kraków - Poland

Digital Intelligence Analyst


SEO UK Content Manager


Full-Stack Developer



Unsolicited Application

Full-Stack Developer

Nis - Serbia