Sustainability at Better Collective

At Better Collective we are guided by a commitment to deliver compelling and immersive sports content to our users. This focus has shaped our vision of becoming the leading digital sports media group, aiming to excite sports fans through engaging content and fostering passionate communities worldwide. 

Positioned at the crossroads of media, entertainment, sports, and iGaming, we deliver content, advertising, and safer gambling resources to hundreds of millions of sports fans. This scale brings a profound responsibility to approach our operations with transparency and accountability at the core of everything we do. 

As such, sustainability is central to how we create value for our business, our people, and the millions of users who engage with our platforms. It guides how we grow responsibly, operate transparently, and build lasting trust across all markets.

Our first fully integrated sustainability and annual report, aligned with the EU’s ESRS/CSRD standards, marks a significant step forward in our journey reinforcing our commitment to long-term impact, accountability, and sustainable leadership in the digital sports media industry.

Our approach

At Better Collective, sustainability is not a standalone initiative it is embedded into the way we operate, innovate, and grow. Guided by our double materiality assessment, we focus on the areas where we have the most impact and the greatest responsibility. Our approach is structured around clear governance, data-driven decision-making, and a deep commitment to transparency, compliance, and long-term value creation. From our global operations and digital platforms to our partnerships and internal culture, we actively integrate environmental, social, and governance (ESG) principles into every part of our business.