Safer gambling
As a leading digital sports media group operating in the iGaming space, one of the most meaningful ways Better Collective creates a positive impact is through the promotion of safer gambling practices. While we are not a sportsbook and do not have direct access to user behavior, we recognize the influence of our platforms in guiding users to partnering sportsbooks. This position comes with a responsibility — and an opportunity — to educate, empower, and protect.
Our approach to safer gambling centers on education, awareness, and accountability. We provide accessible resources and tools that help users understand and manage their gambling behaviors before they engage with partner sportsbooks. At the same time, we only collaborate with licensed sportsbooks who uphold strong responsible gambling policies and intervention measures.
Mindway AI is a subsidiary of the Better Collective Group and plays a critical role in enhancing user protection within the iGaming industry. Operating independently while aligning with Better Collective’s safer gambling strategy, Mindway AI supports sportsbooks worldwide with AI-based tools that detect, prevent, and mitigate problem gambling.
The award-winning Al solution GameScanner ensures a fully automated, early detection of at-risk and problem gambling, allowing sportsbooks to reach out to sports fans before unhealthy gambling habits escalate. As such, Mindway makes a real difference for millions of users around the world. GameScanner is already running in nearly 61 jurisdictions in 37 countries boosting sportsbooks’ player protection, scanning a total of 7.7 million active players per month.
Mindway AI also enhances player awareness through Gamalyze, a gamified self-assessment tool that helps users understand their gambling behaviour by analyzing real-time decision-making patterns. By providing personalized feedback and behavioral insights, Gamalyze allows players to self-reflect on their gambing tendencies and make informed choices. Beyond external industry partnerships, Better Collective integrates Mindway AI’s expertise within our operations.
By integrating these tools and holding our sportsbook partners to high standards throughout the customer journey, we help raise the bar for safer gambling practices industry-wide. Our impact extends beyond compliance — we actively contribute to a healthier, more sustainable iGaming ecosystem through science-based innovation, strategic collaboration, and a user-first approach.