Privacy policy
Better Collective respects your right to know how we handle personal data.
This Policy governs the processing of personal data we collect and was designed to inform you about how your personal data is gathered, used, stored, or otherwise processed while browsing bettercollective.com and other websites or apps operated by us (or any of our group companies).
We are the owner of this website and we are deemed as the data controller over your personal data. We are:
Better Collective A/S,
Sankt Annæ Plads 28,
1250 Copenhagen K,
Denmark (DK).
This Privacy Policy may be modified from time to time. Please review it for any essential or minor modifications that may have been made in the meantime. This Privacy Policy was reviewed on the 1st of March 2024.
Data Processing
By using our services you may disclose various pieces of information, including those that are considered as personal data. When your personal data is processed, you are considered to be a data subject. We are legally considered to be data controller over your personal data on this website which obligates us to protect it in the way regulated by applicable legislation including the EU General Data Protection Regulation (“GDPR”).
Check the types of data subjects and related personal data we collect, below:
Visitors of Our Websites and Apps
You are considered a “Visitor of Our Websites and Apps” when you visit one of our websites and/or apps.
a. What information do we collect and why
We collect information from Visitors of Our Websites and Apps to:
– understand what services in our websites and apps you are interested in;
– improve your experience when using our websites and apps;
– communicate with you, send you newsletters, and provide our services;
– provide you with the most relevant ads based on your interests.
On our websites and apps, we may collect the following information from you:
– the IP address of your device;
– device information such as device and browser type;
– date and time of access to our websites or apps;
– your contact information (e.g., name, address, e-mail address, and phone number);
– identification information (e.g., age, date of birth, and gender);
– account log-in information (e.g., username and security question);
– information you provide when you contact us by email (e.g., name, email address, and message content), which we process in order to respond to your inquiry and maintain a record of our communication.
Each of our websites and apps has its own accompanying Privacy Policy which provides information about the categories of data collected and the purposes for processing specific to that asset.
b. What cookies and similar technologies do we use
Please see the cookie policy of each website or app for a list of the cookies (and their corresponding storage periods) we use when you visit such website or app.
For checking what cookies are used on bettercollective.com check the Cookie Policy on this website.
Third-Party Users
You are considered a “Third-Party User” when you visit a page of a website of one of our partners (“Partners Websites”) where our advertising materials are being displayed. The Partner Websites belong to third-party publishers. We recommend that you carefully read these third-party privacy and cookies policies.
a. What information do we collect and why
We collect certain information so that we can display advertising materials. The advertising materials will link a publisher’s website or app to an advertiser’s website or app.
On our Partners’ Websites, we may collect the following information from you:
– the IP address of your device
– location data (country and region)
– device information such as device and browser type
– the date and time of access to the Partner’s Websites
Please note that we cannot identify the data subjects with the information we collect from Third-Party Users.
b. What cookies and other similar technologies do we use
Please see our Cookie Policy under “Third-Party Users” for a list of the cookies (and their corresponding storage periods) we use when displaying advertising materials on a Partner Website.
Social Media Visitors
You are considered a “Social Media Visitor” when you visit our official pages hosted on social media platforms such as Facebook, LinkedIn, or Instagram.
When you interact with our social media content, the platform provider may collect and process personal data about you, including usage patterns, engagement metrics, or demographics. This may be done via cookies, tracking pixels, or analytics tools. This information is used to better understand our audience and improve our presence and communications on these platforms.
Please consult the privacy policies of each respective social media platform for more information on how they process your personal data.
Candidates
For individuals who express an interest in applying for open positions at bettercollective, we have a separate and dedicated Privacy Policy that specifically addresses the collection, use, and retention of your personal information during the application and recruitment process. Please see the Privacy Policy on the Careers page, which forms part of this Privacy Policy.
When and how we process data
Legal basis
According to Art. 6.1. (f) of the General Data Protection Regulation, processing shall be lawful when necessary for the legitimate interests pursued by the controller or a third party.
We rely on legitimate interest to process your personal data for the following purposes:
– ensuring the improvement of our product’s effectiveness and services;
– showing non-personalized advertisements and measuring the effectiveness of advertising campaigns;
– resolving technical issues and ensuring website/app functionality;
– facilitating communication between your device and our server;
– determining your approximate geolocation for service customization and analytical purposes;
– responding to inquiries sent to our listed email addresses and maintaining records of such communications;
– understanding and optimizing our outreach and engagement through our official social media pages.
According to Art. 6. 1. (a) of the General Data Protection Regulation, processing shall be lawful when the data subject has given consent to the processing of his or her personal data for one or more specific purposes. We rely on your consent when using your personal data for the newsletter and personalized advertising.
Retention and security
We do not collect or retain your personal data longer than is necessary for the purposes explained in this Policy. We store your personal data for different periods depending on the purpose it was collected.
Some personal data may be deleted automatically based on a specific schedule (we delete personal data of inactive users after 12 months, or for example after the cookie session expires).
We delete personal data when you withdraw previously given consent.
We regularly make sure that your data is kept up to date and stored securely. To achieve that we apply different technical and organizational measures to ensure the protection of your data against accidental or unlawful loss, alteration, theft, unauthorized disclosure or access, unauthorized use, potential data breaches, and all other unlawful forms of data processing. Based on business needs and security requirements we apply restrictions of access control to your data. Access to your data is only granted to trained staff with authorization, whose knowledge and skills are necessary to process the personal data we gather adequately.
Know your rights
Processing of personal data that may occur on this website is about you and your personal data. Therefore, you are regarded as a data subject, under the relevant EU Data Protection Law, namely General Data Protection Regulation (‘GDPR’).
As a data subject, you are entitled to exercise the rights listed below:
- Right to access: You have the right to ask us for copies of your personal information that we hold
- Right to rectification: You have the right to request correction or deletion of your personal data that you find inaccurate
- Right to be forgotten: Also known as the Right to erasure, entitles you to request for us to erase your personal data that we hold. It can happen in various cases: when the data is no longer needed for the purposes it was collected; when you have withdrawn consent and there is no other lawful basis on which we can continue to process it; when you objected to the processing and there are no overriding legitimate grounds to continue; when the data has been unlawfully processed or when the data has to be erased for compliance with a legal obligation
- Right to restrict processing: You have the right, under limited circumstances, to request that we limit our use and processing of your personal data
- Right to object to processing: You have the right, under limited circumstances, to object to our processing of your personal data
- Right to data portability: You have the right to request the transmission of your personal data that we process to another entity, without hindrance from us, if such transmission is technically feasible
- Right to withdraw consent: You have the right to withdraw your consent at any time where we rely on it to process your personal information, without giving any reason to us
Contact us
If you have any questions regarding the processing of your personal data explained in this Policy or wish to exercise any of your rights listed above, please contact us via [email protected].
Per GPPR Section 4, you also have, as a data subject, the right to contact our DPO who can be contacted at [email protected]
Third parties who process your data
We may share your data with third-party vendors, and other service providers we engage to perform tasks on our behalf, in certain circumstances. This enables the improvement of our site functionalities, user experience on our products, and providing you with our services. The categories of recipients to whom personal data may be disclosed are:
- Members of our corporate group, which includes the owner of this website and its subsidiaries. Please be aware that we determine the purpose and means of the processing of your data, as well as deciding which of your data is going to be processed by other members of our corporate group. All data processing relations with the subsidiaries are regulated with proper agreements.
- Entities who help us to regularly provide and further develop our services (e.g. analytics, maintenance, marketing, and development). These entities include website analytics companies, commercial communication providers, and others. They are allowed to process your information as reasonably necessary to perform delegated tasks. We engage in proper contractual relations with them to ensure secure processing of your personal data. Check our Cookie Policy for additional information about our providers.
- Public authorities and law enforcement agencies when we are legally required or permitted to do so.
We may transfer your data outside of the EEA to provide our services regularly and/or to develop our services further. We take all measures to the recipients of your data to ensure an adequate level of protection and appropriate safeguards, as defined by the applicable data protection law and particularly GDPR, are implemented. Your data may be transferred to a recipient based in a country that the European Commission considers to have an adequate level of data protection. You may find out more about countries with an adequate level of protection here.
We will conclude Data Protection Agreements with recipients of your data where required. These will include, but not be limited to, Standard Contractual Clauses (“SSC”) issued by the European Commission that would obligate the data recipient to provide an adequate level of protection and implement appropriate safeguards as defined by the applicable data protection law, and particularly GDPR, concerning the processing your data.