Our products and content make betting and gambling more fair, transparent and engaging
01

Our Approach to Betting and Casino

We believe that betting and casino games are entertainment and that it should be managed accordingly. Although we can not promise that our users win, we can increase the likelihood of success. And we can promise more engaging, entertaining and safe online betting and gambling.

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Betting is a way to make a football match, a political election or another scored event even more exciting. A spinning roulette wheel and cards on a blackjack table are inherently thrilling when your money is placed. We believe that betting and casino games belong in the category of entertainment. 

 

The world of online betting is complex and full of vibrant companies. Our goal is to simplify and curate the experience in order to ensure the overall quality and integrity of the sector.

 

Betting and gambling are inherently fun and engaging. A majority of users end up losing some of their deposited money, while some users walk away with more money than they started out with. 

 

Although we can increase the likelihood of our users winning, we cannot promise that they will win. What we can promise is that we help our users get engaging, entertaining and safe online betting and gambling experiences.

We always have our users in focus when we design. Our user panel is a big help when designing and developing new products.

450
thousand users

We develop bettingexpert, the worlds best and biggest social network for sports betting.

4.3
Million tips

Our users have written over 4,3 million betting tips. 

Our visitors come from all over the world. In fact, there is no known countries from which we haven’t had visitors.

Educating 300,000+ people a year with our betting academy.

2000
websites

We own, develop and maintain around 2000 websites with gambling and betting content - and have many more on their way. One of the latest being roulettegeeks.com.

4.5
minutes average time on site

Our users spend on average 4.5 minutes on bettingexpert per session.

10
percent yield of our top tipsters

Follow our top tipsters on bettingexpert and get a return of up to 10% on your investments.

02

Products

Our products should be a natural part of every punter’s and gambler’s life, and serve as the hub for all betting activities, where users go before, under and/or after their betting and gambling. Our industry-leading products enrich the users’ overall betting and gambling experiences through participation, informed choices, engagement and education.

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We enrich users' betting and gambling experiences in four different ways

Participation: bettingexpert’s 330,000 users generate over 85,000 new betting tips every month. This participation helps them share knowledge, track performance, test betting strategies and get feedback from other users.

Informed choices: Our products help users identify the best odds, convert knowledge into odds, find bookmakers and casinos available within jurisdiction. The 330,000 bettingexpert users can analyze performance across their tips and thus decide which sports and leagues they ought to bet on to optimise their performance.

Engagement: Digging through stats and analyses about a tennis game or football match before it starts, creates a more engaging betting and viewing experience.

Education: Our bettingexpert academy book, ebook and online resource is currently educating over 100,000 users a year. 

bettingexpert

The world’s best and biggest social network for sports betting. Currently available in 11 languages.

bettingexpert

bettingexpert currently offers:

 

- 100,000+ free betting tips each month

- Available through web, iOS and Android

- Detailed stats on recent form, goal scorers, line-ups, injuries and suspensions for most matches

- Monthly competitions with cash prizes

- Available in 11 languages, each with own community and competition

- 450,000 registered users

The world’s best and biggest social network for sports betting. Currently available in 11 languages.

450
thousand users

First launched 2000 under globetting.com

 

bettingexpert LIVE

The world’s first in-play tipping app. Users provide tips in real time, competing with other tipsters to provide the best tips.

bettingexpert LIVE

Features include:

 

- Cash prizes for the tipsters with the highest success rates

- Follow the best tipsters and receive notifications as they tip

- Challenge friends and compete in weekly competitions

- Live match stats to keep track of your tips

- Track your own performance with tipster analytics

The world’s first in-play tipping app. Users provide tips in real time, competing with other tipsters to provide the best tips.

250
Euros in weekly cash prizes

Has a 5-Star rating on iTunes.

Discover Slots

With all online slot games collected in one place, we help you find the online slot games that are perfect for you. Filter your preferences, and discover your new favourite game.

Discover Slots

Features include:

 

- Breakdowns of each slot game

- Variety of categories to filter your choices

- Filter for level of risk and stake

- See which slots are most popular with users

With all online slot games collected in one place, we help you find the online slot games that are perfect for you. Filter your preferences, and discover your new favourite game.

120+
Different Slots

Find Slots based on Films & TV Shows.

SmartBets

The user centric odds comparison site. By creating a personal profile with their favourite teams, leagues, betting markets and operators, users are able to easily find the best bets relevant to them.

SmartBets

Features include:

 

- Personalised user profiles based on favourite teams, leagues, betting markets and operators

- One-Click Betting makes it easy for punters to find the best odds and bet instantly

- Live Game Casts keep punters notified of how their bets are doing

- Acca Generator creates custom accas based on profile preferences

- Single account needed across Smartbets, bettingexpert.com, & bettingexpert LIVE

- Access to What Are The Odds, Smartbets’ odds based current events magazine.

The user centric odds comparison site. By creating a personal profile with their favourite teams, leagues, betting markets and operators, users are able to easily find the best bets relevant to them.

35+
Bookmakers

Acca Generator has three categories options from Low to High risk.

CasinoVerdiener

CasinoVerdiener has informed users about all aspects of gambling since 2003 through editorial and user generated content.

CasinoVerdiener

CasinoVerdiener offers:

 

- Editorial and user generated reviews of 140+ online casinos, 15+ poker rooms and 250 casinos.

- Industry leading blog featuring regular customer support tests and game strategies.

- An active forum.

- Current casino promotions

- Broad information for casino-newbies on game rules and strategies through guides and instructions
- Regular newsletter-updates
- Organising roulette-tournaments

CasinoVerdiener has informed users about all aspects of gambling since 2003 through editorial and user generated content.

140
Casinos tested and reviewed

Original slogan: "Nie ist es so spassig gewesen Geld zu verdienen."

03

Partners

Our products provide leading bookmakers and casinos with targeted user acquisition and increased user engagement and retention. Our partners include companies such as Danske Spil, Tivoli, Bet365, betfair, Unibet and Ladbrokes.

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We are adding value to our partners in four ways:

 

Innovative technology: We believe there is too little innovation in the betting and casino industry. Through innovative products, we create long lasting value to users in ways that competitors cannot. It is our technology that makes us unique.

 

Scandinavian values: Contrary to most other companies in our industry, we are bringing a Scandinavian take to everything we do. By this we emphasize innovation, high quality, leading design, respectful relations and a long time perspective.

 

Scalability & Automation: We emphasize producing transparent, factual correct and comprehensive content at scale. This enables us to provide high quality content to a global audience in all major languages. This approach helps us reach more users and, thus, make a positive difference to more people.

 

User data: As our users create a lot of content on our websites, we naturally get a lot of data about users’ tips and betting. Based on this data, we customize our products to suit the individual users’ needs and interests to deliver a better user experience for our users and partners.

04

Testimonials

We are proud to present acknowledgements from external partners and consultants confirming that we succeed in being an interesting and trustworthy business partner with huge potential. Two of our core company values are respect and dedication. We are truly happy that we manage to make the values live and be distinctive of our work and collaboration.

"Better Collective is a truly revolutionary concept in iGaming, melding marketing, product and content seamlessly"
Ofir Gerzon
888 Holdings
"I spent one week at BC. The work we'd produced was something that any team would have been proud of, and I honestly felt like I was part of the family"
Harry Roberts
csswizardry.com
"Better Collective is continually innovating and evolving both marketing and product in a state of progressive symbiosis"
James Woods
bet365
"With a passion to deliver exceptional customer experience with a passion for sport BC is a perfect match"
David Bilén
William Hill
"I love working with the Better Collective team, their knowledge and enthusiasm for the gaming industry is truly unique"
Paddy Moogan
aira.net
05

Business Model

The majority of our revenue is generated through affiliate marketing. This allows us to give our products away for free, and thus enrich the betting and casino experience for as many users as possible. 

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In our pursuit to enrich the experience for betting and casino players, we foster participation, informed choices, engagement and education. To help users all over the world, we want to share everything we know for free. In order to provide these services, without charging our users, we rely on affiliate marketing as our primary business model.

 

The affiliate marketing business model requires that igaming operators pay Better Collective for the users they aquire through our products and services. This business model means that we are placing ourselves in a delicate position: We are in fact funded by some of the same companies we evaluate and review. In this, we are very aware that our credibility and success as a business are entirely dependent on our ability to remain objective. We are carefully reviewing user feedback, as this is our litmus test for having the right partners and providing unbiased recommendations. Should we find that our partners do not adhere to our standards, we will discontinue the cooperation.

 

 

 User is looking to bet or gamble online.

User uses a Better Collective website, app or tool. The user is getting a better experience through participation, informed choices, engagement and education.

The entertained and educated user starts betting and gambling at a bookmaker.

1
advertisement

We advertise for our partners (e.g. bet365 or Danske Spil) on our websites, tools and apps.

2
clicks

User finds the advertisement appealing, and clicks on the link to a bookmaker or casino.

3
gambling

The user starts using the betting or casino product.

4
commission

The bookmaker/casino pays commission to Better Collective.