Better Collective was founded in 2004 by Jesper Søgaard, CEO and Christian Kirk Rasmussen, COO. Better Collective is a Danish-Based company that over the years has been expanding extensively. Today Better Collective has a staff of 900+ employees and offices in Amsterdam, Athens, Belgrade, Copenhagen, Fort Lauderdale, Groningen, Krakow, Lisbon, Łódź, London, Nashville, New York, Niš, Paris, Stockholm, Stoke-on-Trent, Thessaloniki and Vienna.
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Better Collective is listed on NASDAQ in Stockholm (BETCO). The original founders Jesper Søgaard and Christian Kirk Rasmussen still own a big share of the company and are part of the executive management group.
This year was marked by positive results from Better Collective’s ambitious M&A strategy, product improvements, award recognitions, and further strengthening of our leadership.
For more information, please download the Annual Report.
At Better Collective, we are recognised for our efforts in a variety of areas - both within and outside of the iGaming Industry.
SBC: Sports Media Company of The Year 2022
EGR North America: Affiliate of the Year 2022
SBC Awards: Sports Affiliate of the Year 2021
Global Regulatory Awards: Commitment to Compliance by an Affiliate Company 2021
iGB Affiliate Awards: Safer Gambling initiative of the year 2021
iGB Affiliate Awards: Best affiliate in an emerging vertical 2021
EGR Power Affiliate List: #1 Power Affiliate 2021
SBC Awards: Sports Affiliate of the Year 2020
EGR Operator Awards: Marketing Campaign 2020
EGR Operator Awards: Sports Affiliate 2020
EGR North America Awards: Affiliate of the Year 2020
Global Regulatory Awards: Commitment to Compliance by an Affiliate Company 2020
European Search Awards 2020: Best In-House Team
EGR Power Affiliate List: #1 Power Affiliate 2020
iGB Affiliate Awards: Best Affiliate Website: Sports Betting 2020
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