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EGR Casino Affiliate of the Year 2017

Last night, Better Collective secured the position as the Casino Affiliate of the Year at the 2017 EGR Operator Awards in London.

Better Collective is not a newcomer to the EGR awards. Their flagship product,, won Affiliate of the Year in 2015 at the Operator Awards, and Affiliate of the Year at the EGR Nordic Awards in 2016.

The title of Casino Affiliate of the Year is a big milestone for Better Collective. By owning and operating flagship sites like and SmartBets, much of Better Collective’s reputation is built around sports betting.

Although sports betting remains a focus at Better Collective, they have talented teams that are constantly innovating and maintaining their strong casino presence. This has been exhibited by the creation of Discover Slots, the industry’s first personalised slot discovery interface, and the rebranding and growth of German user favourite casino forum, CasinoVerdiener. This award indicates how capable Better Collective is as an all-around organisation within the affiliate industry.

Jesper Søgaard, CEO at Better Collective: “We are very grateful and proud that the judging panel at EGR selected Better Collective as the Casino Affiliate of the Year. This award is an indicator of how strong Better Collective has become within our industry—both in the world of sports betting and casino.

“Winning this title has only been possible thanks to the talented teams at Better Collective. Their knowledge and dedication has helped shape the path to where Better Collective stands today. I thank them for all the work they have done, and hope that, together, we all continue to push the Better Collective journey forward.”

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