arrow-top logo-sign hex left right pin facebook instagram linkedin twitter youtube check

Annual report: a strong 2017 result

This year was marked by positive results from Better Collective’s ambitious M&A strategy, product improvements, award recognitions, and further strengthening of our leadership.

Better Collective, the leading developer of digital platforms for betting tips, bookmaker information and iGaming communities, publishes the Annual Report for 2017 on its website. The annual report describes Better Collective’s operations, strategy and financial development.

Highlights 2017

  • Revenue increased by 51% to 26,3 mEUR of which 28%-points were organic growth. This is considered very satisfactory in a year with revenue growth challenged by significant compliance upgrades required by authorities that were passed through to us by our partners.
  • Full-year operating profit (EBITA) grew to 10,6 mEUR, an increase of 49% compared to the previous year. During the year, and in particular in Q4, expenses increased and were further affected by M&A-activities and other activities relating to lifting the company to a new level.
  • In total, eight acquisitions (assets and shares) were completed and contributed to growth. In total, 26,4 mEUR was spent on acquisitions, whereof 7,8 mEUR are deferred payments.
  • Cash Flow from operations was 9,1 mEUR (2016: 8,2 mEUR).

Jesper Søgaard, CEO at Better Collective: “2017 was a remarkable year for Better Collective. We entered the year with an ambitious plan and with a great effort, we delivered on both the strategic and financial objectives. For the first time since the foundation, we really went beyond the organic growth path and started executing our M&A-strategy. We launched new innovative products, expanded our office premises significantly, and lifted the company to new standards on all levels.”

Jens Bager, Chairman of the board at Better Collective: “When growing a company as rapidly as Better Collective has done, it has been important to ensure sufficient management resources. This is why we added resources both to the board and the executive management level in 2017. Better Collective is on a continuous growth journey, and is well-positioned to exploit the many opportunities in a booming iGaming market.”


Click here to see Better Collective’s Annual Report 2017


About Better Collective 

Better Collective’s vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities

Better Collective’s portfolio includes more than 2,000+ websites and products. This includes, the trusted home of tips from expert tipsters and in depth betting theory and SmartBets, the odds comparison platform made personal.

Cookies Policy

On the Better Collective website, we use cookies to:

• Understand and save user’s preferences for future visits.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since every browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you choose to disable cookies in your browser, some of the features that make your site experience more efficient may not function properly.

Back to top